Video Based Learning - EI (2023)

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Videos are a proven high-impact medium for Formal and Informal Training. Take a look at how we use them to create sticky learning experiences for higher recall, performance support, and application of the learning.


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41% of individuals identified interactive video as the most effective technique in tailoring learning content. (Brightwave)

What is Video Based Learning?

Videos are an effective learning tool in the hybrid workplace and have proven useful for Virtual Instructor-Led Training (VILT) and training in a Blended mode too. Video Based Learning not only helps in cognitive load reduction, but it also grab viewer attention and add to learner engagement. Unlike text or infographics, video based learning content can help express multifaceted aspects of a topic, and that creates a compelling watch and a more engaging learning experience. Compared to still graphics, audio, or text, video based learning also creates higher recall and retention to a captive and attentive audience.

What is the value that Video Based Learning brings to the learners?

Present-day learners are very particular about how they want to learn. They are easily distracted and face the challenge of multi-tasking, and they certainly don’t want to invest a large chunk of time for training. They want the training to be flexible, on the go (Mobile Learning), focused, and bite-sized learning that helps them learn or solve a problem (Microlearning) and is delivered in engaging and immersive formats that help them learn, practice, or handle a challenge. Video Based Learning offers a great way to create immersive learning experiences while leveraging mLearning and Microlearning that learners love.

What are the benefits of Video Based Learning strategy?

While using videos for training is an established practice, it is in the recent past that they have come to the forefront. This acceleration to adapt videos as a core component of a learning strategy is on account of remote learning due to the pandemic and the wider adoption of mLearning and Microlearning based training.

The benefits of a Video Based Learning strategy are as follows:

  1. Videos appeal to the multi-generational workforce.
  2. They offer a high engagement quotient.
  3. Videos can create impact at a cognitive level.
  4. Rapid development of videos enables an effective yet cheaper and quicker roll out.
  5. Videos can be used to supplement most of the corporate training needs.
  6. When offered as a part of learning paths featuring Microlearning nuggets, videos can be used for Formal Training as well as for Performance Support.
  7. They can be used extensively to support ILT/VILT sessions.
  8. They can be used to promote Social Learning.
  9. They foster thought change and also facilitate behavior change.

How can EI help you leverage Video Based Learning for your training programs?

We can help you leverage Video Based Learning to fix a specific gap in the learner’s proficiency and address a specific need—ranging from learning a process, a new concept, practicing, solving a problem, picking up a tip, or a learning summary. We can also help you ensure that learners enhance their skills (notably, decision making and critical thinking), apply their acquired learning on the job, and trigger a behavioral change.

We can craft Video Based Learning to address the complete spectrum of your corporate training needs – spanning across online Formal Training that can be consumed “on the go.” We can use them as just-in-time learning aids for Informal Learning as well as Social Learning. We can leverage them to support VILT–Pre-workshop, During, and Post-Workshop.

Besides learning, we also design engaging videos for your key or strategic corporate initiatives, including creating awareness, supporting change management (pre and post), and establishing an on-going connect with the learners (even after the completion of the training).

Our 10 Video Based Learning Solutions that Deliver High-impact Training


Address corporate training needs

We design engaging videos to address your online Formal Training to support VILT as instant or just-in-time learning aids for Informal Learning and Social Learning.


Leverage videos for corporate initiatives

We help you leverage videos for your key or strategic corporate initiatives – creating awareness, supporting change management, and establishing an on-going connection with learners.


Offer Microlearning Videos

We create short, focused Microlearning Videos to supplement your Formal Training or as just-in-time or instant job aids. These are great for Social Learning as well.


Opt for Interactive Video

Through our Interactive Video framework, you can make longer videos (that can address more complex concepts)–interactive and branching. You can use them to create highly engaging and immersive learning experiences.


Use branching videos

We create videos to help you with goals like decision making, analysis, or critical thinking by using branching videos.


Integrate User-Generated Content

One of the techniques that we recommend is an environment of inclusive learning to integrate User-Generated Content. On similar lines, crowd-sourced videos can form an important format of this strategy.


Integrate public domain videos and user-generated videos

Our Interactive Video Framework can also be used to integrate public domain videos and user-generated videos to create highly immersive learning experiences.


Combine 360-degree videos with Virtual Reality

We combine the power of 360-degree videos with Virtual Reality (VR) to create highly immersive learning experiences. We can also add Gamification elements and Scenarios to the learning path.

(Video) 4 Key Features of EI Design Interactive Video Framework


Conduct Personalized trainings

To offer the learners the flexibility to personalize a learning path (comprising of videos), we make them searchable. This helps learners pick exactly what they want or what they need.


Social Learning with videos

We provide an option to rate and recommend the videos. You can meet the requisite L&D mandate through this simple feature.

Want to learn how you can leverage Video Based Learning to improve your remote training programs?

Contact us!

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Read our insights

Get the latest insights, trends, strategies, tips, best practices, guides, and inspiration for improving your training and development programs.


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Learners are drawn to Gamification as it makes learning fun. For L&D teams, it delivers the required ROI as it focuses on delivering specific learning outcomes. Learn how you can use Gamification based techniques that can be applied across all corporate training needs.


Scenario Based Learning

SBL provides learning in a safe environment and helps learners learn the impact of their choices and learn from their mistakes. Learn how to create highly immersive learning strategy that can be used across corporate trainings.


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Story Based Learning creates higher retention and recall, leading to a memorable and sticky learning experience. Find out how you can use it to drive attitudinal change and convert an abstract concept into something that is relatable for remote learners.


Branching Simulations

Branching Simulations allowlearners toexplorevariousdecision-making pathsto accomplish the desired outcomes. Find out how you can gauge employee progress and identify gaps using our Branching Simulations.


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VR promotes the concept of ‘learn by doing.’ Find out how you can use our unique framework (eXPerience 360) to create a complete VR-driven learning and create a highly immersive learning environment.


Augmented Reality (AR)

An AR experience generates a composite view for the user and challenges learners to explore new points of view. Find out how you can use AR to drive intrinsic learner motivation and influence behavior.


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To be able to meet the learner’s expectations and the desired gain, one strategy may not enable you to accomplish all the goals. Find out how you can apply Next Gen Strategies that will help you meet your mandate.


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How effective is video based learning? ›

Videos are a highly effective tool to use in eLearning. They not only reduce cognitive load but also grab viewer attention and increase learner engagement. There are various reasons as to why eLearning videos make for a powerful learning experience for digital learners.

What are 5 advantages of the video in instruction? ›

Key advantages of video lectures
  • Easy to access anytime. ...
  • Learn whenever you want. ...
  • Learning at an individual pace. ...
  • Many ways to use. ...
  • Easy to deliver. ...
  • More effective learning. ...
  • Opportunity for self-study. ...
  • Chance for self-testing.

What are the 7 steps of project based learning? ›

  • Step 1: clarifying unfamiliar terms. Skills of the chair that are important in more than one step of the. ...
  • Step 2: problem definition. Skills of the scribe: ...
  • Step 3: brainstorm. Skills of the chair: ...
  • Step 4: analyzing the problem.
  • Step 5: formulating learning goals. Skills of the chair: ...
  • Step 7: reporting. Skills of the scribe:

Do people learn better with video? ›

Engagement: Studies have shown that video learning has positive outcomes on multiple levels, including increased motivation and deeper learning, and can specifically impact students' ability to facilitate discussions and identify problems.

How much more effective is video? ›

92% of video marketers say they've gotten a good ROI from video marketing. Video marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings.

Do children learn better with videos? ›

Videos increase student engagement, which in turn helps boost achievement. If students are interested in the material, they will process and remember it better. They offer the flexibility to pause, rewind, or skip throughout the video to have class discussions or review particular areas.

Why is using video effective? ›

Videos Engage Viewers

Because they can combine movement, sound, and text, videos can pack a lot of information into a smaller package. It's been said that a one-minute video is worth 1.8 million words. Your brain can also process visuals much quicker than it can text. Thousands of times faster, in fact.

What are the benefits of video learning? ›

Evidence-Based Benefits of Video in the Classroom
  • Facilitates thinking and problem solving.
  • Fosters mastery learning.
  • Inspires and engages students.
  • Helps develop learner autonomy.
  • Delivers authentic learning opportunities.

What are the benefits of using video? ›

4 Key Benefits of Video Content
  • Multimedia works well with device screens. Attention-grabbing content often requires the use of multimedia formats like videos and images. ...
  • Video makes learning convenient. ...
  • Video familiarizes audiences with your personality.
Oct 31, 2020

What are three C's of project based learning? ›

To solve this problem, PBL has evolved to include a new Gold Standard that incorporates the “Four Cs” of the Partnership for 21st Century Learning: communication, collaboration, critical thinking, and creativity.

What are the 3 basic stages of task based learning? ›

In essence, a language lesson based on the Task-Based Language Teaching method has three stages, the Pre-Task Activity, the Task and the Wrap-up or Review.

What are the 4 types of project method? ›

Kilpatrick devised four classes of projects for his method: construction (such as writing a play), enjoyment (such as experiencing a concert), problem (for instance, discussing a complex social problem like poverty), and specific learning (learning of skills such as swimming).

Is video better than text for learning? ›

Video-based learning is better than text when it comes to engagement. Research shows that the human brain can process visuals faster than written text. Since videos combine sound, text, and movement, the audience seems instantly connected to them.

Why video learning is better than book? ›

Visual Processing

Brain responds to visuals fast, better than text or any other kind of learning material. Remembering stuff from the picture is retained in the mind for a longer time. Through videos, students get to process information fast.

Why is video the most effective way to communicate? ›

Video is more effective than email

Messages conveyed in video are more engaging and they lead to a higher retention rate. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text according to Pop Video. Compared to email, video is far more engaging.

Why is video the best form of content? ›

Our brain loves video because it is programmed to retain visual content better than a page loaded with words. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.

Do videos perform better than images? ›

It comes as no surprise that video ads have a 30% higher audience reach than image ads. Research conducted by Biteable has shown that videos can generate three times as many leads as their image counterparts. Videos also have the power to generate more clicks — almost five times as many.

What type of learner learns best through videos? ›

Visual learners

Students who learn through sight understand information better when it's presented in a visual way.

Do kids learn better online or in person? ›

Effectiveness. While some studies have found in-person classes to be more effective on average than online classes, some students do better with virtual learning than in-person courses. However, students who struggle with in-person education tend to have an even more difficult time learning online.

Why are videos effective in the classroom? ›

With videos in the classroom, educators can personalize instruction at a whole new level. It's much easier to tailor video instruction to the needs of each individual student (or class, grade, reading group, etc.) as compared to classroom instruction, where you have to pause to give one-on-one attention.

Why is video content so powerful? ›

Video marketing is powerful because it doesn't take much effort for users to click and watch videos (especially if they're short), meaning prospective customers can access the information they contain faster and easier than other forms of content.

How effective is the video as a visual message? ›

Video Engages Viewers

About 90% of the total information transmitted to your mind is visual. On top of that, your brain can process these visuals 60,000 times faster than text.

How do you make an effective learning video? ›

Twelve Tips for Creating Effective Teaching Videos
  1. Choose the video type that works best for you and your students. You can choose. ...
  2. Set up your environment. ...
  3. Introduce yourself. ...
  4. Keep each video segment short. ...
  5. Instructor presence is important. ...
  6. Talk directly to the camera. ...
  7. Talk naturally. ...
  8. Record in one shot and edit later.

What teaching strategies using videos? ›

Video-assisted learning (VAL) is defined as a strategic teaching approach to using videos – either educational or conceptual – to improve a student's comprehension, cognitive ability, or social-emotional skills.

What are the four learning goals of project-based learning? ›

As a pedagogical approach, PBL entails several key processes: (1) defining problems in terms of given constraints or challenges, (2) generating multiple ideas to solve a given problem, (3) prototyping — often in rapid iteration — potential solutions to a problem, and (4) testing the developed solution products or ...

What are the key components of PBL? ›

7 Key elements of PBL
  • 1) A Driving Question. Every project begins with a question that drives subsequent learning. ...
  • 2) Deep learning. ...
  • 3) Learner-focussed. ...
  • 4) Authenticity. ...
  • 5) Collaboration. ...
  • 6) Reflection, critical revision and assessment. ...
  • 7) Public Outcome. ...
Aug 31, 2018

What are the 4 A's of the learning task model? ›

It's also helpful to view the 4As as though each 'A' is one of four components in a single learning task; these four parts – ANCHOR, ADD, APPLY and AWAY – complete a single learning cycle.

What is the teachers role in task-based learning? ›

The teacher's role is to prepare, guide, and support their class to help them understand and practice the language needed for the task. With their teacher's support, learners can experiment and dive into their studies, while working on the correctness of the language used.

What are examples of task-based learning? ›

In task-based learning, a lesson or unit is designed to help learners to complete a task: for example; write a letter, make a reservation, plan a trip, collaborate to design something, or hold a meeting.

What are the five 5 methods for selecting projects? ›

Various Project Selection Methods
  • Benefit Measurement Methods. ...
  • Benefit/Cost Ratio. ...
  • Economic Model. ...
  • Scoring Model in Project Management. ...
  • Payback Period. ...
  • Net Present Value. ...
  • Discounted Cash Flow. ...
  • Internal Rate Of Return.
6 days ago

What is problem solving method of teaching? ›

Problem-based learning (PBL) is a student-centered approach in which students learn about a subject by working in groups to solve an open-ended problem. This problem is what drives the motivation and the learning.

How do teachers use the project method? ›

In the project method of teaching, the teacher is a guide and the activities carried out in the class are carried out by the students themselves. This helps improve self-reliance and self-responsibility among students. It helps students learn on their own and develop their own style of learning.

How much more engaging is video than text? ›

According to recent research, viewers remember 95% of a message when delivered by video, but only 10% by text. That marketing stat highlights just how powerful online video is in engaging your audience and keeping you top-of-mind.

Is online learning more effective? ›

Online education enables the teacher and the student to set their own learning pace, and there's the added flexibility of setting a schedule that fits everyone's agenda. As a result, using an online educational platform allows for a better balance of work and studies, so there's no need to give anything up.

What is benefit of video-based learning? ›

Video-based learning offers a great way to create immersive learning experiences while leveraging mLearning and microlearning that learners love. Videos are great as a remote learning tool and have been recognized as a useful supplement for Virtual Instructor-Led Training (VILT) as well as training in a blended mode.

How effective is virtual learning? ›

High-Quality Curriculum for the Best Knowledge

Through these materials, they get the right amount of knowledge that will get them ready for the next grade. An online school has an entirely different schedule compared to a regular school, and the way this learning material is sorted and presented plays a huge role.

What is the advantage of using videos in learning? ›

Videos can bring the outside world to students, introducing different cultures, new places and ideas. They provide a great way to integrate new content and language learning at the same time – giving students the opportunity to learn about a whole range of subjects and ideas, at the same time as learning English.

What is the advantage of video learning? ›

One of the advantages of video-based learning is that you can enjoy it any device including a desktop, laptop, tablet or mobile phone. Further, you can watch video lectures even without the internet connection by enrolling for courses offered in the form of recorded video lectures.

Why is video learning important in the classroom? ›

With videos in the classroom, educators can personalize instruction at a whole new level. It's much easier to tailor video instruction to the needs of each individual student (or class, grade, reading group, etc.) as compared to classroom instruction, where you have to pause to give one-on-one attention.

Why is based learning so important? ›

Play-based learning is important to a child's development of social and emotional skills, such as the ability to develop positive relationships with peers. As children play together, they learn to get along with one another, cooperate, communicate effectively, problem solve and resolve conflicts.

What are three advantages of virtual learning? ›

Advantages of Online Learning
  • Flexibility. ...
  • Reduced Costs. ...
  • More Free Time. ...
  • Increased Course Variety. ...
  • Career Advancement Opportunities. ...
  • Increased Collaboration. ...
  • Personalized Education. ...
  • Enhanced Time Management Skills.

How effective is face to face learning? ›

According to researchers, face-to-face communication is the most effective way to deliver instruction because it allows the participants to provide visual cues and verbal feedback as well as communicate via body language.

What are 5 advantages of online learning? ›

What are the Benefits of Online Classes for Students?
  • The “Home” Advantage. Digital learning has made learning interesting and fun for students. ...
  • Escape the Traffic. ...
  • Saves your Time and Money. ...
  • Best Online Guidance. ...
  • Instant Doubt Resolution. ...
  • Increased Convenience and Flexibility. ...
  • Enhances Self-Discipline. ...
  • Optimises focus.

Is online learning more effective than face to face learning? ›

Is online learning better than face-to-face learning? In many ways, online learning is more effective than face to face learning. As research shows 80% of organizations believe their use of digital learning will remain the same, increase or decrease only slightly as restrictions on live training ease.


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